Our Story

In 2013, Boho opened her doors in downtown Napa. 

We are a team of ten women -  our work environment encourages everyone to be an entrepreneur.

Boho has developed an extensive training course for employees on how to best dress women based on trends, body shapes and personality.

Customers range in age, it’s a place both moms and daughters like to shop at. 

Boho isn't just a place to shop,  it's a ‘lifestyle’. 

Our definition of ‘Bohemian’—and the heart of Boho Lifestyle—is a life filled with creativity, a passion for travel, and an appreciation for beauty in all things.

The owner, Indra, was raised in a true bohemian upbringing, traveling across Europe from a young age with her mother. Over the years, she developed a passion for antique hunting in Europe, eventually acquiring a villa in Greece, and later embracing a new chapter, living with her husband in Finland for three years.

Indra has a degree in Interior Design, and she brings her creative eye to every element of the shop, using her knowledge of color and style, as well as an ability to understand a women's figure, to expertly select inventory.